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CURE Elderly Personas

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The CURE-Elderly-Personas [1] are a tool that can be used within AAL research and industry for enhancing the understanding of older people needs.

In AAL (Ambient Assisted Living) projects the ability to understand the needs of older users with different genders and age from different European regions plays a crucial role for success. Although in AAL projects the end users are defined, specific needs often remain unclear.

Personas represent a powerful tool to make complex and abstract data come alive. The main drawback of current Personas is their lack in validity as they are often based on qualitative data only or on quantitative data from small samples. The SHARE_PERSONAs project developed a valid set of 30 CURE-Elderly-Personas based on quantitative data from 12,496 persons aged 60 and older from the SHARE dataset ( in form of narrative Persona descriptions focusing on gender, region (north, south, central) and age differences.

CURE-Elderly-Personas represent an accurate picture of the older European population outlining gender, age and region as well as socio-demographic parameters, social life activities and interaction, communication behaviors and expectations, living conditions, activities of daily living, economic situation, health status, lifestyle aspects, social networks and personal attitudes. The final set of 30 CURE-Elderly-Personas covers the major areas and criteria highly important for the design of future AAL products and services.

CURE-Elderly-Personas can be used throughout the whole development process of AAL and related products and services. This empathy tool eases the planning of AAL projects as well as the development and evaluation of technology and business solutions focusing on European senior citizens aged 60 and older. Further, applying CURE-Elderly-Personas enable a more fluid communication about the target group as they visualize a unified picture of older users in the mind of project teams.


[1] Bernhard Wöckl, Ulcay Yildizoglu, Isabella Buber, Belinda Aparicio Diaz, Ernst Kruijff, and Manfred Tscheligi. 2012. Basic senior personas: a representative design tool covering the spectrum of European older adults. In Proceedings of the 14th international ACM SIGACCESS conference on Computers and accessibility (ASSETS '12). ACM, New York, NY, USA, 25-32. DOI=10.1145/2384916.2384922